Who are your top ten must-read bloggers?

I use NetNewsWire for my RSS feeds (if RSS is new to you, click here for a tutorial). Being the info junkie that I am, I have about 172 feeds in my reader. Now, I obviously don't have time to read 172 updates every day but I do have a list of top tens that I do read everyday (or at least every other day). My top ten are mostly a-list bloggers and are as follows (in no particular order):

1. Micro Persuasion (Steve Rubel)
2. 43 Folders (Merlin Mann)
3. Michael Hyatt
4. BlogWrite for CEOs (Debbie Weil)
5. How to Change the World (Guy Kawasaki)
6. Seth Godin
7. Duct Tape Marketing (John Jantsch)
8. Web Ink Now (David Meerman Scott)
9. copyblogger
10.  ProBlogger (Darren Rowse)

I'm looking for more good reads, who do you follow? Email me your recommendation or blog about it and send me a tweet (or trackback to this post).