5 Benefits to Having a Branded Products Company Store

With all my detailed discussion throughout the Company Store Series about inventory management, store creation and marketing your branded products through a company store, I never wrote a single post simplifying the key reasons to creating a company store for your branded products. Following are the top five reasons why companies create a company store to help manage their promotional products, printed materials and corporate apparel:

controlled branding: brand abuse is/was out of control; no system of protection for the brand

simplifying corporate apparel: apparel selection and ordering is messy - requires to much administration

central location, ease-of-use: no organized system for your branded products

controlled purchasing: product purchasing is fragmented, no purchasing leverage for the organization

minimize administration: too much energy duplicated across multiple locations to create similar branded products

Whenever I ask a client of ours why they chose to create a company store for their brand, almost always the response is the same: marketing professionals are spending too much time procuring and organizing material for their brand when their creative capital is best spent on mission critical objectives, i.e., selling, communications, market development, etc.

I can reduce this down to three simple words: speed, power and control ...

speed: getting branded materials in the hands of the people that need them most - quickly

power: a scalable, robust eCommerce solution that can handle virtually any branded product available

control: maintaining brand consistency and providing easier ways to track departmental purchases