Marketing Links for 2007-10-16

• BL Ochman has a rockin' rave on why ignoring twitter will hurt your business
• Ed Roach of Small Business Branding has created a store to help you find the tools you need to build (or rebuild) your small business brand, the new store is located here
• Since blogs are like nitro for today's PR engines, consider reading Drew's (Ogilvy PR's) post about how to reach out to bloggers and while we're on the subject, you might read Max Kalehoff's post: A Compelling Pitch For My Attention
• Scrambling to optimize Facebook for Marketing? Read Rohit Bhargava's recent finds: 8 Marketing Ideas from Facebook Groups (HT: Greg Verdino)
• Does a pay-per-click recession loom? Steve Rubel thinks so, read his thoughts about it here