A brief bio in third person: Bobby Lehew, CAS, is the Director of Operations for ROBYN Promotions (www.robynpromo.com), an Oklahoma City based fulfillment company that creates and distributes promotional products and collateral printed materials through private-label company stores. A passionate believer in the effectiveness of promotional marketing and the strategic significance of well-managed branded products, Bobby is a speaker in the promotional products industry with the Advertising Specialty Institute and has over eighteen years experience in the fulfillment and advertising specialties business. A blogger since August of 2003, he enjoys reading great books, music, all-things-marketing and spending time with his family.